A Sustainable Wardrobe. How to get started

Fashion is one of the most polluting industries in the world. The production process require enormous ressources and we the consumers unfortunately over-consume fashion heavily. Unfortunately, garments workers are also working under unthinkable and harsh conditions.

This post is about how to make your wardrobe more sustainable in terms of environmental concerns as well as socioeconomic considerations.

According to Fashion Revolution every piece of garment is merely used on average four times. Fashion Revolution further states Americans alone throw away approximately 14 million tonnes of garments each year which is more than 36 kg per person. To top that 84% of this goes into incineration or landfill.

I believe most people would act differently if they knew.

Maybe you didn’t know or maybe you did but still find it difficult to act which is why I want to share with you the first and relatively easy steps towards a more conscious wardrobe.

To make it easy I want you to think of only three words when you go shopping for clothing and textile the next time:



Reduce means first of all love and use what you already have in your closet. Make sure every item is used more than the four times a garment is used on average. If you are really cool you don’t add anything new before you have worn out something else.

Secondly you could even consider reducing the amount of items in your closet. Several case studies show people with smaller and well considered wardrobes feel they have more options because they can see what the have and have planned their wardrobe carefully.

I have not yet strategically cleaned up my wardrobe – minimized it or made a capsule wardrope which it is also called in the fashion world. Instead I have heavily reduced the amount I put into my closet. If you have the energy to do the full clean-up and analysis of what you like and need the internet is full of good inspiration and tools. E.g.

In the photo on the top of the post my grey washed denim represents reduce. They have been used numerous times and are even repaired af few times as well. They are not from a sustainable brand as such but throwing them out now that they are part of my wardrobe wouldn’t make any sense.


Reuse covers everything from buying and selling secondhand to renting and borrowing clothing.

For the past year around 2/3 of my purchases have been secondhand. I have however not yet tried out some of the upcoming clothing brands and stores who have build their concept around circular economy but I love the idea and will soon try these out as well.

From the picture the grey turtleneck represents reuse. It’s from Ralph Lauren and found in a local secondhand shop specialized in more premium brands. The turtleneck is neither ethical nor sustainable as far as I understand the business model of Ralph Lauren but buying premium brands often means better quality and longer lasting designs that allow for the items to be used for several years and shift owners. If you buy one expensive turtleneck in stead of 2-3 cheaper ones you save the planet from 2-3 times the pollution.

However when buying new the best option is to buy sustainable and ethicals which will save planet earth and textile workers for further harm and chemicals. Which RETHINK is all about.


Rethink means to think differently and ask questions. Question yourself what your favorite brands represent and do they represent values you approve. Furthermore questions brands and stores what they do to secure safe and sustainable production.

I know it looks and feels like a fashion jungle. Store personal rarely know anything about production methods, materials, ethics etc, but every now and then I run into some who does know.

I know I’m making harsh and rough assumptions now but I generally conclude that brands who doesn’t promote a ethical and sustainable production process in their communication don’t have anything positive to tell.

However according the just published Transparency Index from Fashion Revolution the top 150 fashion brands talk much more about policies and strategies than they talk about the actual results.

Buying certified items (e.g. GOTS certified) is the easiest way for us consumers to know people and environment have been treated with respect. Not all sustainable and ethical brands have certifications which is why I can highly recommend to find stores and webshops who have build their business around sustainable fashion.


A bit about materials

Part of rethink is to educate yourself a little on materials. For instance organic cotton pollutes much less than conventional cotton production as pesticides are not allow when growing organic cotton. The production process also contains less chemicals. They both demand huge amounts of water to grow. To avoid huge water consumption repurposed cotton is a better option.

Polyester is neither good for the environment as it requires huge amounts of chemicals  and is made from non renewable ressources like oil. However if made from plastic waste  like PET bottles the environmental impact is about half.

Like cotton viscose is produced from natural and renewable sources. Unfortunately viscose production is one of the most polluting processes. Huge amounts of chemicals and energi are used to transform wood into soft fibers applicable for the textile industry.

Tencel and Lycocell are much better choices. Tencel and Lycocell are basically the same except for Tencel being a trademark from one Lycocell producer. Tencel and Lycocell is produced from natural and renewable fibers (wood) in a shorter, cleaner and closed process making it much better for the environment.

Much more could be said about the above materials and further materials could be added but that will have to be a separate post. If you want to read more now check out e.g The Good Trade (In English) and Bedre Mode (in Danish)

Use common sense

Last but not least part of rethink is to use your common sense. If a t-shirts costs 10 Euro the store takes half giving 5 Euro to share between brand owner, textile worker, transportation, taxes, textile production, farmning etc. which doesn’t leave much money for safety, human rights and sustainability. Which is why quality above quantity is so important to build a sustainable and ethical wardrobe.

Once you have begun asking questions I’m positive that the new items you buy will be cherished more, worn more which means rethinking your choices will also help you reduce your wardrobe.

Rethink is represented by the wool socks from Icelandic Farmers Market who carefully choose materials and suppliers producing long lasting products mixing tradition and modernity.

A few other conscious brand that I like are:


Happy journey

I hope the above thoughts and advices does not scare you. You don’t have to do it all at once. Pick one word (REDUCE, REUSE or RETHINK) and start slowly. Every little step matters.

The big fashion companies do not notice that you leave them but the small entrepreneurs running a sustainable business will notice and appreciate every purchase you make with them.

Thank you for reading until the end. I wish you a Happy Conscious Journey :o)

Further reading from MoreConscious

The fashion battle is  on! Fashion Revolution week and mid-season-sale all in the same week

Please make second hand clothing fashionable

Make each clothing live longer  


Mindfulness meditation and holistic sustainability

Maybe you think meditation and mindfulness is some fashionable flower power nonsense or you might think it is a quick-fix to all your worries.

The truth is none of it quite describe mindfulness and mediation as I have met it. Meditating can definitely be challenging one day and (almost) a walk in the park the next day.

Through meditation I have found a gateway to the true me and a way to accept myself and my life as it is. By being more mindful, doing one thing at the time, meditating and listening to my body, thoughts and feelings I have made more room for me and I have found more energy for other people.

In a busy life I know it seems impossible to find 20 minutes to do yoga or meditation. Most of us do not prioritize our own mental health especially after having children but you might have experienced – as I did – being hit by overwhelming tiredness as soon as you sit down at dinner. Others might have experienced that they are completely out of energy for the second half of their workday or at home after dinner where the sofa and the television rapidly eat 2-3 hours of your evening. I have experienced all the above and I felt caught up in constant tiredness. I felt I never had time to do the things that I liked.

Though I am still new into practicing mindfulness and meditation I quickly experienced first of all calmness, secondly increased awareness, thirdly more energy and last but not least more gratitude towards myself and my surroundings. I am confident that many people would benefit from allowing themselves small mindful breaks during the day to retain a healthy energy level throughout the day.

I know this post isn’t directly related to an action taking me or my family in a more sustainable direction in terms of environmental sustainability. I believe however that there is a clear connection between how we care for our own health (mentally and physically) and how much each of us can impact the sustainability of Planet Earth. Read on to get my story and my first experiences into the world of meditation and mindfulness.

My first meeting

Exactly a year ago I was finding the courage to leave behind my professional career as a marketing and innovation professional within the international Food and Beverage industry. The decision should in reality never have been hard as I had not been happy for years. In fact my life was making me sick.

Somehow I did not have the time nor the courage to listen to the voice inside telling me I was hurting myself. I even also ignored almost permanent head aches, neck tensions and a growing number of anxiety attacks. Today this makes me sad and nausea to think of but that’s another story.

Before I handed in my notice I had already booked my first 8 week MBSR course (Mindfulness Based Stress Reduction). My therapist had recommended me to do the course and though I was a little skeptical I also knew I needed to do something completely different.

“If you change nothing – nothing will change”

The course turned out to be a great help to me. First of all because I had already started while I was ending my job. This way the course became part of my transition period helping me cope with my physical and psychological reactions to the wonderful but scary vacuum of having no job attachments.

When I left my job it was hard for me to really relax or enjoy life. I felt relief of course but anyway I kept busy like I have done my whole life. Ever since high school and throughout University I have kept myself busy. I was busy going out with friends, busy playing handball, busy studying, working, shopping, being creative etc. I never lacked ideas for party themes, home decoration projects, sewing creations, baking experiments you name it and I have always said that I could never be bored but today I would say I choose never to be bored.

In my newfound freedom with no job obligations I felt guilt whenever I didn’t produce something, considered new career directions or performed everyday family tasks.

It became clear to me that I never did only one thing at the time. If I was cooking I was also noting down our grocery list, judging my achievements of the day, planning the next steps of the evening and building up anxiety about not being able to make it all before bedtime.

If I was playing with my kids I was planning dinner, revisiting my to-do-list, checking my iPhone etc. Small habits like finding my car keys several minutes before reaching my car to optimize time suddenly caught my attention when I slowed down and started practicing more mindfulness.

This post will become way too long if I were to list all the habits, routines and thoughts that I realized were unhealthy to me but the list of questions below is show some of my insights:

  • Why does it matter what everyone else thinks?
  • Why does it scare my to ask for help?
  • What happens if I’m not always strong?
  • Why is my to-do-list always impossible to complete and what does it do to me?
  • Do I like my life today and what is important to me?
  • What are my anxiety triggers?
  • Does everything have to be perfect?
  • Who am I really and do I like who I am?

I have not yet answered all the questions and maybe I will never answered them hich is okay thanks to the MBSR course.

Secondly the course was helpful to me because of the brain science taught mixed up with individual homework. As a result of the homework I became much more attentive to the small things in life which has increased my awareness and my gratitude towards myself and my surroundings which again has increased my happiness. Another result of the homework is my improved understanding of my anxiety and how it is triggered.

Though I am sure you have heard it before I find it helpful and important to state once more…

“There is no such thing as a perfect life. It might look so on Facebook and Instagram but don’t let yourself be fooled and caught up in a spider web of sticky unrealistic expectation.”  

About the MBSR program

During the course participants are encouraged to meditate daily besides the weekly three-hour group meetings. At the group meetings instructors make guided meditations and they teach the nature of the mind. Participants are encouraged to share experiences but it is completely voluntarily. The atmosphere of the groups I have participated in have been was amazing. I felt incredibly safe and welcome. The aim of the program is to teach people to take better care of themselves as well as living healthier and more adaptive lives.

Mindfulness is about being aware of what you do, about slowing down to detect your autopilots, about detecting what goes on inside you and acknowledging it without judging it. Not-judging is essential as we humans tend to be our own worst critic. Suppressing feelings, emotions and thoughts can be useful in certain situations but generally paying attention to the above and allowing uncertainty, frustration, sorrow, pain, happiness etc. to be part of ones life is beneficial in the long run. It is part of every human being’s life at some point anyway.

Scientifically proven

When embarking on a journey to increase your mindfulness you can start in many ways right from downloading a meditation app to enrolling in seminars or courses. Choosing a programme taught by a MBSR certified instructor is your guarantee that the programme follows the procedures of the original and scientifically proven program developed more than 35 years ago by ph.d. Jon Kabat-Zinn at University of Massachusetts Medical School (UMAMS).

Jon Kabat-Zinn has proved his program capable of teaching participants how to use their innate resources and abilities to respond more effectively to stress, pain, and illness. More than 24.000 people have completed the MBSR program. Read more about the MBSR principles, history and scientific studies at UMAMS’s homepage.

This week I finished my second MBSR course since last autumn. I did my first 8 week MBSR course at the University of Aarhus which is a collaboration partner with UMAMS. I can highly recommend this course. Find more information on the program from Aarhus University.

Establishing a daily routine with mindfulness

If you wonder why I needed another course it has absolutely nothing to do with the quality of the course but merely human nature. I did my second course to get further reflections and most importantly to get help changing my habits and routines to include mindfulness on a daily basis.

Sometimes I find the meditation in it self difficult but during the courses I have learned to accept some days are better than others meaning to me the difficult part is allowing myself time to practice mindfulness every day. It is ironic as I have experienced how it does me good but for someone who has never really prioritized my own health mentally and physically this change apparently takes months if not years.

Getting closer to holistic sustainability

Earlier on this journey to a more sustainable life I wanted to do several actions to rapidly reduce our negative environmental impact all together. I did what I have always done: 10 things at the same time. I wanted to do something within food, fashion, travelling, knitting, cleaning and much more all at once. On top communicating about it while I was trying to establishing personal routines that where better for my health. No wonder I didn’t find myself successful.

Some months ago I let go a little of the global sustainability focus and allowed myself to focus more on my personal health increasing my number of mindful breaks and really decreasing my speed and expectation which have been wonderful.

This post is based on my experiences with mindfulness and meditation during the past year. The post is created without any collaboration and is non sponsored.

Namaste ♥

Does a break to rethink life sound tempthing? To me it did

And I could add: it still does! Since late 2016 my key hanger has been empty lying in my top drawer. I left a challenging job in a global food company behind. I had wonderful, competent and passionate colleagues around me and a pipeline full of interesting projects as well as the opportunity to fill it with evenmore interesting innovations. Anyway something didn’t feel right.

The journey to accept it and act on it has been long and hard. I don’t know exactly when it began. I am however not in doubt that my motivation had left me already before I left on maternity leave with my youngest in April 2015. To begin with I thought maybe it was just my pregnancy leaving me without energy this second time. Anyone having two or more children know time to relax when there’s already one child in the family is limited. But during my leave I even had proplems enjoying time with my daughter. Small everyday tasks easily overwhelmed me especially as returning to work came closer.  By the end of my leave my energy and motivation never came back like it had done the first time around.

I went back to work in February 2016 when my daughter was 9 months old. I know we are privileged in Denmark but the days felt ever so long and yet never long enough to really get a firm grip of my projects again. When I returned I landed in the middle of a huge reorganization which after a few months led to me moving to a new category still focusing on innovation. Something however still felt wrong. I started seeing a coach and I promised myself to give my new job a proper chance. The truth is that every month I dreamt of leaving. I remember those months almost a year ago as horrible for me and for my family. I was so low on energy trying to make it work and doing my best.

In Behind the blog I write more about how we as a family were at a cross road to either slow down and simplify or speed up; buy more help, an extra car and cut more corners. But boy it felt wrong! If I didn’t already feel fed up with our lifestyle – the thought of a life in which we were to speed up further and keep our eyes conveniently shut to how our busy and unconscious overconsumption influences the planet we live and rely on – surely made me dishy and nausea.

In reality the decision was quite obvious but the process of taking the decision was anything but easy. I felt so many uncertainties connected to leaving my job. Will I ever get a similar job again? And do I want a similar job? What if I regret? What about my pension? What about insurances? What if I don’t get better? What if we don’t getter better as a family? What will other people think?

For someone who has used most of my adult life trying to do what other people expect or even worse what I think they expect instead of listening to what I deep down inside want to do was hard. Beside seeing a coach, taking a highly recommendable intensive MBSR course at Aarhus University led me to connect better to myself. The actual decision making took almost 18 months and I would encourage  anyone with similar thoughts to make the decision much quicker. Being caught up in thoughts, dreams and worries for so long drain you for energy and leave you unable to enjoy life when it happens – right now.

I felt relief like I have never felt it before once I had made my decision. Everyday I am grateful it is possible for me to take a year to rethink my life. Now five months into my break I’m much more positive about the future and I’m much better at enjoying the moment.

For long it has been a dream of mine to make a difference in the world. I’m now certain that putting sustainability at the center of my activities both privately and workwise is right for our family and me.

  • I want to start small cleaning up our own cupboards and habits
  • I will investigate where and how to start
  • I will listen
  • I will experiment and I will share our experiences, ups and downs with everyone who wants to listen
  • I intent not to preach instead I hope to inspire and wish for dialogue
  • I do not know where we will end nor what success looks like
  • As long we have minimized our environmental impact on the planet while feeling more happy and content I will celebrate succes – any day

Want to hear more from more.conscious

I believe Fashion, Food and Traveling are essential for us to rethink if we want to build a sustainable lifestyle. I already have two posts on fashion on my blog: One on the cost of clothing and why we need to make it last longer and one on second hand clothing.

Beside more posts are to come e.g. on the options within sustainable and ethical children’s fashion.

Sign up to follow our journey at the bottom of this page or follow more.consciuos.aarhus on Instagram.


Make each clothing live longer

Clothing and how we carelessly consume it has tremendous impact on the environment. I say it is about time we dust off some old habits in order to make each piece live as long as possible.

According to businessoffasion.com  and National Geographic the fashion and textile industry is the second biggest polluter only outcompeted by the oil industry. It easily takes roughly 20,000 litres of water to produce 1kg of cotton equal to one single t-shirt and a pair of jeans. Moreover an overwhelming number of 8,000 different chemicals are used to turn raw materials into clothing while putting both unprotected labour forces and end-users at risk.

In Denmark we are concerned about the environment and we like to believe we live accordingly. On fashion consumption we are however far above (35 percent) the world average and the worst in the Nordic countries wrote DR in December 2013. DR further concluded that our consumption has increased by 20 percent to 16 kg each year since 2000.  I wonder did we really need more or did we just get a good deal!? Being a Dane I know we sure like a good bargain.

I suggest a focus on fashion similar to recents years’ focus on food waste. Use less, use more consciously and last but not least take care of what we already have in our closets. At least this is a journey I have embarked and mending is one of the roads I’ll be traveling.